Braintree is a natural clothing company based in London. They are a unique independent fashion outfit with a simple philosophy – to design and make beautiful, timeless fashion while caring for our environment.
Customers often ask about where we get our clothes from. It is a mix – visiting trade shows for inspiration and finding new brands as well as internet searches and visiting other Independent Retailers! Even customers come in with ideas – which is great.
We are always working one season ahead. For example our stunning AW15 collection is arriving in the shop and yet we have almost completed our SS16 ordering.
I don’t do all the buying on my own and rely heavily on the input of the team. Val (who used to work in the shop) often comes with me on buying trips and somehow manages to keep my feet on the ground.
Earlier this week I went to the Pure Trade Show at Olympia in London.