Friends of Keswick Scheme

Friends of Keswick is a new scheme throughout the town which is aimed at encouraging people to shop at 10 different businesses over the six weeks of the school holidays.

The scheme starts on Saturday 14th July and you can easily identify the participating businesses by seeing their logo in the shop window.

Once you have completed the card you will get a pin badge with the logo as well as entered into a free prize draw!

We have some of the cards in the shop so why not pop down and start collecting!!

Friends of Keswick SchemeTo find out more about the scheme or which businesses are participating go to the website:

Badges are available from Keswick Tourist Association (above the council offices on Main Street) or from Keswick Ministries at their Rawnsley Centre Site

What Is Tencel?

Tencel is a trade marked brand name for a fibre also known as lyocell.

This beautiful silky sustainable fabric is produced from wood cellulose and starts life as a slow growing tree such as the eucalyptus or beech tree. These trees are grown in plantations and on land that is unsuitable for agriculture or irrigation. No rain forests are destroyed and no pesticides or harsh chemicals are used on these tree farms within the manufacturing of Tencel. The Tencel supply chain is also transparent. This makes it one of the most ethically produced and environmentally friendly semi-synthetic fabrics and its practice has earned these farms that produce Tencel a FSC (Forest Stewardship Council) Certification.


What Is Tencel?


Once the trees are harvested the wood goes through quite a rigorous process before it becomes a soft and comfortable fabric. It is first chipped then pulped then dried into sheets which are broken up and dissolved in a non toxic chemical solution. This process does not require bleach and the solution can be recycled and this processing method, of manufacturing fabric, was awarded the “European Award for the Environment” by the European Union. This then turns into a viscous before being dried into the lyocell fibres strands ready to be combed, spun into yarn and woven into fabric.

Tencel is a lovely soft and absorbent fabric that drapes beautifully, it is strong when wet or dry which means it is great to launder and shouldn’t need any ironing (HOORAH). It also blends very well with other natural fabrics such as cotton and wool and lends its super qualities to these fabrics.


What Is Tencel?

Our lovely Thought range prides itself on being ethically conscious and thoughtful about the environment, they will only use sustainable fabrics and consistently produce irresistible garments made from tencel in every new collection. We are currently selling, in our shop and on line at Alexandra’s of Keswick, the Coralium Top and the Primavera Top which are two unique Summer tops both made from tencel which are both soft to the touch  while being cheerfully rich in pattern and colour!

What Is Tencel?

What Is Tencel?