Vegan Clothing

We just love the style of the thought range of clothing – they are a true environmentally conscious company which are champions of sustainable fashion.

Many of their clothes are now ‘vegan friendly’ i.e. animal friendly clothing.  Thought  use certified organic cottons and environmentally friendly bamboo fabrics!

Please click here to find our range of vegan clothing from thought clothing.

Their rainwear is totally waterproof (I have tested mine in Keswick rain which is a good test!!) and is made from fully certified organic cotton or recycled polyester and none of the trims are made from animal products.

Afterall ‘fashion shouldn’t cost the earth’


Friends of Keswick Scheme

Friends of Keswick is a new scheme throughout the town which is aimed at encouraging people to shop at 10 different businesses over the six weeks of the school holidays.

The scheme starts on Saturday 14th July and you can easily identify the participating businesses by seeing their logo in the shop window.

Once you have completed the card you will get a pin badge with the logo as well as entered into a free prize draw!

We have some of the cards in the shop so why not pop down and start collecting!!

To find out more about the scheme or which businesses are participating go to the website:

Badges are available from Keswick Tourist Association (above the council offices on Main Street) or from Keswick Ministries at their Rawnsley Centre Site

What Is Tencel?

Tencel is a trade marked brand name for a fibre also known as lyocell.

This beautiful silky sustainable fabric is produced from wood cellulose and starts life as a slow growing tree such as the eucalyptus or beech tree. These trees are grown in plantations and on land that is unsuitable for agriculture or irrigation. No rain forests are destroyed and no pesticides or harsh chemicals are used on these tree farms within the manufacturing of Tencel. The Tencel supply chain is also transparent. This makes it one of the most ethically produced and environmentally friendly semi-synthetic fabrics and its practice has earned these farms that produce Tencel a FSC (Forest Stewardship Council) Certification.



Once the trees are harvested the wood goes through quite a rigorous process before it becomes a soft and comfortable fabric. It is first chipped then pulped then dried into sheets which are broken up and dissolved in a non toxic chemical solution. This process does not require bleach and the solution can be recycled and this processing method, of manufacturing fabric, was awarded the “European Award for the Environment” by the European Union. This then turns into a viscous before being dried into the lyocell fibres strands ready to be combed, spun into yarn and woven into fabric.

Tencel is a lovely soft and absorbent fabric that drapes beautifully, it is strong when wet or dry which means it is great to launder and shouldn’t need any ironing (HOORAH). It also blends very well with other natural fabrics such as cotton and wool and lends its super qualities to these fabrics.


Our lovely Thought range prides itself on being ethically conscious and thoughtful about the environment, they will only use sustainable fabrics and consistently produce irresistible garments made from tencel in every new collection. We are currently selling, in our shop and on line at Alexandra’s of Keswick, the Coralium Top and the Primavera Top which are two unique Summer tops both made from tencel which are both soft to the touch  while being cheerfully rich in pattern and colour!


Lake District £ goes National!

This morning on the BBC Breakfast Show the Lake District £ was promoted on the main news – not just on our local Look North News Slot.  Filming was being done down at Ullswater with local business owners and Ken Royall, the founder of the Lake District £, being interviewed by Ben Thompson.  Not only was it great to see the enthusiasm that is being generated by the LD£, but also how stunning the Lake District can look even on an average morning.


This is a great initiative for the area.   Many local businesses across the area have joined, and so you can see who is taking part just look for the yellow LD£ logo on the door or window.   The LD£ has the same face value as a normal sterling pound and is valid until 31st December 2018.     You can pay for good in sterling and ask for your change in LD£ and vice versa. It comes in four denominations – £1, £5, £10 and £20.  Each note has a classic Lake District view on one side and an iconic figure relating to the Lake District on the other.  For example the £1 note has Beatrix Potter with references to Swallows and Amazons  and on the other side there is Pike of Stickle and Harrison Stickle.

The hope is that with 18.5 million tourists coming to visit that they will keep hold of at least a LD£ as a souvenir of their visit.   This money will then go to the following two charities – The Cumbria Community Foundation and the Lake District Foundation.  Even if  just half of the Lake District visitors use them and hold on to a £1 that is £9 million into our local charities.

We hope that you will support this great new initiative and local businesses, and by taking our LD£ away with you, you will leave money to preserve our environment.