This morning on the BBC Breakfast Show the Lake District £ was promoted on the main news – not just on our local Look North News Slot. Filming was being done down at Ullswater with local business owners and Ken Royall, the founder of the Lake District £, being interviewed by Ben Thompson. Not only was it great to see the enthusiasm that is being generated by the LD£, but also how stunning the Lake District can look even on an average morning.
This is a great initiative for the area. Many local businesses across the area have joined, and so you can see who is taking part just look for the yellow LD£ logo on the door or window. The LD£ has the same face value as a normal sterling pound and is valid until 31st December 2018. You can pay for good in sterling and ask for your change in LD£ and vice versa. It comes in four denominations – £1, £5, £10 and £20. Each note has a classic Lake District view on one side and an iconic figure relating to the Lake District on the other. For example the £1 note has Beatrix Potter with references to Swallows and Amazons and on the other side there is Pike of Stickle and Harrison Stickle.
The hope is that with 18.5 million tourists coming to visit that they will keep hold of at least a LD£ as a souvenir of their visit. This money will then go to the following two charities – The Cumbria Community Foundation and the Lake District Foundation. Even if just half of the Lake District visitors use them and hold on to a £1 that is £9 million into our local charities.
We hope that you will support this great new initiative and local businesses, and by taking our LD£ away with you, you will leave money to preserve our environment.